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Search Engine Optimization (SEO) An Overview

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Run a search on any of the 200 major search engines, and the results will come up in similar orders on quite a few of them. How a website owner/operator gets their website to the top of a list is called Search Engine Optimization, or SEO.

Optimizing a website involves many of the same techniques, whether the aim is to optimize for Google AdWords, Yahoo, Ask Jeeves or others. There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines.

These kind of pages generally get removed by automated tools and don’t generally last very long, so they are not recommended to bother with.

Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content.

General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. …

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